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06 Oct 2016
"If you neglect to PLAN, your plan to FAIL" - Sadly, this well-worn quotation is just about the epitaph for many a relevant video project that fell pitifully lacking the expectations raised before work commenced.

Having less proper planning for a corporate video production is pretty like triggering on the 100 mile journey for an unknown destination, in a vehicle using a near-empty petrol tank, no Sat-Nav or road map, 2 bald tyres with out roadside cover. You're literally ASKING to run into problems!
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... Yes I realize you can necessitate help on your cell phone, however, you get my point, right?

So, let's consider the next preparation essentials:

OBJECTIVES:: Purpose and Message

The initial question needs to be "What exactly can we want this video to attain?" What's its purpose, what's the message we want to communicate?...

and more importantly... WHO is our market?

A corporate video must be a strong business tool that communicates clearly together with your market, raises brand awareness, or really helps to increase sales revenue.

You need a magnificent objective. Otherwise, then a impact of your video production might be blunted. So, "Maybe it's about time we'd a new video" is just not a target. Yes, the existing video may well be dated or even embarrassing, but merely replacing old for first time is not likely to dazzle your visitors or inspire your workers.

There are several tales of woe about videos that have left the viewer wondering what message will be conveyed, due to an ill-conceived and poorly structured storyline.

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By causing a list of the main points you want to get across. Then develop some detail per of the aspects. Obtain some input from employees and stakeholders. Your video producer also need to be capable of add valuable input, providing you choose a skilled professional.

YOUR TARGET AUDIENCE :: Whom are you addressing?

Be sure you consider all the cultures you'll be addressing inside your video. Is the message aimed at a certain generation? Can be your audience global, or local? Will you be needing subtitles, and even different language versions? And above all, give me an idea your audience to get away from your video?

The above considerations will assist you to select the communication kind of your production, and also the personalities which will show up in the recording, such as a presenter and also other supporting cast.


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